The online world is constantly evolving, where conversations change daily and individuals, who were once obscure, are turned into instant “ceWebrities” -- with just a click of a mouse or an upload of a video. While traditional media used to be the only voice to the masses, a single voice (YOURS), driven by the Internet and its various functions can be just as powerful. Think of a popular video that spreads like wild fire via YouTube, a key blogger who can affect the outcome of a political race, online news feeds that reach core bloggers in your category or simple message boards that can make (or break) your product with its audience in just a few consumer reviews. Think of it as word of mouth…on steroids.

Chatter, the new Social Media campaign division of Robin Leedy & Associates PR, is working with clients to help bring their messages directly to the consumer in non-traditional ways via the Internet. Instead of relying on the media to filter your messages within the context of magazine articles or TV segments, though still a highly efficient approach to reaching your audience, social media allows our clients to publish their content, the way they want it – messages intact -- and spread it online via a strategic Web outreach. What good is a client’s blog if no one knows about it?  We make sure people know about it.  And we manage the effort, and your image, at the same time.

While traditional media still remains a vital part of most of the public relations campaigns that Robin Leedy & Associates conducts, a complete campaign without a social media element means ignoring key groups that you can reach directly….and so on…and so on…and so on…

Whether you are looking for public relations for OTC brands, consumer product PR or lifestyle PR, find out how to create some Chatter for your brand, click here.