Media relations, gorilla PR, buzz marketing, social media, promotions, viral marketing, online media, direct-to-consumer – Robin Leedy & Associates does all of these. So do a lot of other PR agencies. The difference between us and them?  We want results as much as you do – and we won’t stop until we do. Other agencies bill hours and stop working when their “hours” run out. At Robin Leedy & Associates, we’re not racing against the clock – we’re busy getting you the results we promised when you signed on with us.

Here's our philosophy about getting PR results:

• Let’s face it, many of the new PR and marketing techniques, such as social media and internet PR can be hard to measure. Whether results for your organization mean increased Web traffic, or if editorial placements in major national consumer magazines are more in line with your PR objectives, we’ll decide together -- at the start of the campaign -- what good results mean to you.
• A flash in the pan or a memorable campaign that stands the test of time. We typically opt for the latter...who wants to reinvent the wheel every year, switch gears and start all over with something completely new. Most often, this approach isn't very cost-effective. We believe that a good campaign is one that stands the test of time and provides a foundation to build upon, year after year. One that has substance and content and doesn't rely on or come off as a "gimmick" or "publicity stunt." Not to say that there isn't a time and a place for an occasional publicity stunt or that publicity doesn't count for much...it most certainly does. But in these times, relevance is critical. It's what sets you apart from your competitors and helps make your business, product or service "newsworthy."
• If being on the Today show is important to you, it will be important to us. But we prefer to analyze your situation, goals and objectives, then come up with a comprehensive target media list that will best reach ALL your constituencies, be they consumers or trade. The media world is large, and we like to cover all bases, so that, ultimately, you get the most bang for your buck.